Why digital marketing is next big thing for business?
Are you a start-up?
A big organization?
Well, it does not matter, it is a well-known fact that to create your brand visibility, for impactful revenue, or to increase the customer database marketing is an essential method.
People have been doing marketing for centuries. Along with time, the way of marketing has been changed and is still changing.
A decade before marketing was newspaper ads, banners, billboards, etc. even though this method is very much alive and still going, a new method of marketing has been introduced to the world not too long ago. This method is referred to as Digital marketing.
Digital marketing is also known as online marketing or inbound marketing.
What makes digital marketing different than traditional marketing is that it is a process of attracting customers to your services or product.
Since Digital marketing is a new industry, not all businesses or business persons are aware of this new method of marketing and how fast it’s growing.
For a better business and customer relationship, it is important to understand the value of Digital Marketing.
The following are the 5 reasons why digital marketing is the next big thing.
1. Vast concept
2. Cost-effective
3. More targeted
4. Easy to understand
5. Better than traditional marketing
1. Vast concept
Yes, it is. There are many things in digital marketing than it seems. There are various different methods to this concept and each method has the power to attract your target prospect. From Social Media Marketing to Email Marketing, to Content Marketing(to learn more about content marketing read this article) every single method can be personally structured to bring you the business you expect.
2. Cost-Effective
It does not matter if you are a big business or a small enterprise or if you have already established your name in the industry or are just starting up, digital marketing is for everyone. It is something that can help you either way.
How much you spend on your digital marketing campaign depends on your budget.
Of course, there is an ideal recommended budget, but it is nothing a start-up cannot afford. You need to work with your marketing agency and build a digital marketing strategy as per your budget for a better result.
3. More Targeted
Digital marketing is personalized. It can help a business to create a personal relationship with its customers. It provides you a targeted result which helps a business to perform better.
In Digital marketing you can choose the right set of audience which suits the product and services you provide.
For instance, if you are selling cars then you can create a strategy as per your target prospect, like their age, their profession, their likes, and dislikes, etc. All of this helps to get to know your targeted prospect’s behavior.
Digital marketing is very particular, here you spend for what you get.
4. Easy to understand
Though digital marketing is vast and extremely specific, it is not difficult to understand at all. If you are the one who is managing digital marketing process, then you need to understand some technique, tactics, and jargon, but if you have a team which works for you then all you need to understand is the concept of Digital Marketing.
If you want to learn digital marketing, you can google it or can watch videos on YouTube. There are many ways for you to learn it, you just need to find the right source.
5. Better than traditional marketing
There is no doubt that traditional marketing is still ruling, but I would say that digital marketing provides a better result than traditional marketing in many aspects.
For instance, it is affordable, you do not always have to pay in lakhs, you pay for what you receive, it helps to generate more revenue, you can understand your customer behavior as you directly interact with your target audience, and most importantly you can reach your customer on a personal level.
Digital Marketing is growing at a fast phase and it won’t be long before it takes over the world of marketing.
To learn more about digital marketing, you can visit the given website:digitaldeepak.com/
To learn more about content writing and content marketing, you can visit the given website:https://shoutway.com/why-content-marketing-will-make-you-a-pro-in-marketing/
For internship, program review read this article:https://rudrakshmadhvani.com/digital-deepak-internship-review/
To learn more about Facebook ads, you can visit the given website:https://rudrakshmadhvani.com/how-to-run-facebook-ads-effectively/
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Digital Freelancing Guide
[eBook] Digital Freelancing: 7 Freelancing Opportunities in Digital Marketing October 15, 2020 by Deepak Kanakaraju Are you afraid that your job is at risk? Are you stagnating in your career and your future in your industry is now looking doubtful? Are you struggling...
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Digital Freelancing Guide
[eBook] Digital Freelancing: 7 Freelancing Opportunities in Digital Marketing October 15, 2020 by Deepak Kanakaraju Are you afraid that your job is at risk? Are you stagnating in your career and your future in your industry is now looking doubtful? Are you struggling to get a salary revision and hesitate to demand it during such tough times? Do you want a steady source of income so that you can have mental peace and a feeling of safety and security? [Download this in eBook Format] If you have answered “yes” to any of the questions above, then this article will change your life. In this article, we are going to talk about Digital Freelancing. By the end of this article, you will have a clear idea about the opportunities in freelancing and how you can take a plunge into becoming your own boss by the end of 2020 (and hopefully fire your boss and get freedom from the rat race). Most of the freelancing opportunities mentioned in this article can be done on the side while you are doing your job. A side hustle is very important because you never know when you might get laid off. Before we get into the different ways to earn money as a freelancer, let’s talk about why Freelancing is important, what is digital freelancing and how you should approach the transition. Digital Freelancing vs. “Real Jobs?” 10 years back the term freelancer was not very popular. If you walked into a party and introduced yourself as a freelancer, people wouldn’t be looking up to you. In fact, people would think that you are unemployed and are a freelancer only because you didn’t get a “real job”. It might even be difficult to find a girlfriend (or boyfriend) or get married because people would think that freelancers do not have a “secure job”. Fast forward to 2020, the world has changed upside down. The people who took pride in having “real jobs” are now searching online on how to become a freelancer (and you could be one of them). The so-called “real jobs” are more insecure than ever. The pandemic of 2020 has revealed the harsh truth to all of us – the government will not take care of us, nor the company that we spent years working for. Friends and extended family can give us moral support, but they can’t support us financially. You have to take care of yourself and your immediate family. The people who are managing to retain their jobs in corporations are feeling a lot of work pressure (esp. trying to work from home) and have stressful relationships with their bosses and co-workers. Many are asked to work for longer hours. Many companies have also blamed the pandemic to cut salaries – sometimes as much as half. Senior-level jobs (esp managerial jobs) are easily replaceable with young (single) talent who do not demand much in terms of monetary benefits. Now more than ever, people are turning to other sources of income (mostly from the internet). People want to earn while working from home – while staying close with their family and staying safe at home. There are many ways to earn money apart from a full-time job, but many of the opportunities are not suitable for most people. Let’s first have a look at what you shouldn’t be doing before we talk about the different freelancing opportunities. What I do not Recommend (to start with) Here are some of the opportunities that make the headlines but are not suitable for certain reasons: Social Media Influencer: Too much noise on social media. Being an Instagram or YouTube influencer is good for popularity and fame but not so much for a steady dependable source of income. Blogging: Writing is a great way to build your personal brand. But writing is a path to build a company, a career, or starting up. Writing alone cannot bring in the money if you are writing for your own blog. Blogging is a content marketing method, not a money-making method. Stock Market Trading: Don’t be a fool to think you can game the markets and make money in the short term. The stock market is a way to hold money in the long term and get good returns. It’s an investment option, not a money-making method. Certainly not a dependable one. Becoming a Mentor/Trainer/Coach: Being a digital mentor can be extremely profitable, but no one can teach something to someone without doing it themselves. A lot of “fake gurus” have appeared in the market out of nowhere claiming to teach something that they have no experience in. They just read a book or do a course, and then jump into teaching directly. Such opportunities are short-lived and borderline scams. Digital Mentoring is a great opportunity but in the later stages of your career, not right now. Book Publishing: Same as blogging. Great for personal branding. Not for making money through sales of books. Authors hardly make money from royalties. Multi-Level-Marketing: Get out of here. Starting up an Agency or a SaaS Company: You cannot startup and expect the market to buy your products right away. It’s a journey from freelancing, to blogging and personal...
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